Где найти качественную книгу, которая поможет в учебе, на отдыхе и в сложной жизненной ситуации? Выбор широк, но действительно ли приобретенное издание окажет нужное эмоциональное и эстетическое воздействие?В настоящем пособии показаны механизмы формирования читательского спроса. Практическая направленность издания предполагает анализ информационного поля, установку на выполнение творческих заданий, образование самостоятельных навыков оценки литературного процесса.Пособие адресовано студентам всех профилей, бакалаврам, магистрантам, аспирантам, а также широкому кругу специалистов различного уровня, включая журналистов, организаторов PR-деятельности, рекламных кампаний.Tatiana Kolyadich, Fedor KapitsaMedia strategies of modern Russian proseWhere could we find the high-quality book which will help with study, on vacation and with a difficult life situation? The choice is broad, but whether it really makes the necessary emotional and esthetic impact?In this book mechanisms of forming reader's demand by means of reviews, PR actions and ratings are shown. The practical orientation of the edition assumes the analysis of an information field, installation on accomplishment of creative tasks, formation of independent skills of literary process assessment.The book is addressed to the wide range of specialists of different level — undergraduate and postgraduate students. It can be useful also for the organizers of PR activities and promotion campaigns.
Gde nayti kachestvennuyu knigu, kotoraya pomozhet v uchebe, na otdykhe i v slozhnoy zhiznennoy situatsii? Vybor shirok, no deystvitelno li priobretennoe izdanie okazhet nuzhnoe emotsionalnoe i esteticheskoe vozdeystvie?V nastoyashchem posobii pokazany mekhanizmy formirovaniya chitatelskogo sprosa. Prakticheskaya napravlennost izdaniya predpolagaet analiz informatsionnogo polya, ustanovku na vypolnenie tvorcheskikh zadaniy, obrazovanie samostoyatelnykh navykov otsenki literaturnogo protsessa.Posobie adresovano studentam vsekh profiley, bakalavram, magistrantam, aspirantam, a takzhe shirokomu krugu spetsialistov razlichnogo urovnya, vklyuchaya zhurnalistov, organizatorov PR-deyatelnosti, reklamnykh kampaniy.Tatiana Kolyadich, Fedor KapitsaMedia strategies of modern Russian proseWhere could we find the high-quality book which will help with study, on vacation and with a difficult life situation? The choice is broad, but whether it really makes the necessary emotional and esthetic impact?In this book mechanisms of forming reader's demand by means of reviews, PR actions and ratings are shown. The practical orientation of the edition assumes the analysis of an information field, installation on accomplishment of creative tasks, formation of independent skills of literary process assessment.The book is addressed to the wide range of specialists of different level undergraduate and postgraduate students. It can be useful also for the organizers of PR activities and promotion campaigns.
