Маркетинговые исследования 2-е изд. , испр. И доп. Учебник для спо

V uchebnike rassmotreny marketingovye issledovaniya kak instrument, pozvolyayushchiy adekvatno reagirovat na izmeneniya, postoyanno proiskhodyashchie na rynke. V knige raskryvayutsya takie ponyatiya, kak informatsiya, ee tsennost i potrebnost v ney, privoditsya klassifikatsiya sushchestvuyushchikh metodov marketingovykh issledovaniy. Dany prakticheskie rekomendatsii po razrabotke programmy issledovaniya, ee realizatsii i kontrolyu raboty personala. Soderzhashchiesya v uchebnike skhemy, risunki, tablitsy, kotorye pomogut studentam legche usvoit i zapomnit teoreticheskiy material.